Newly formed digital production studio, DECA.tv raises $5 million in series A financing. The financing was led by Mayfield, General Catalyst Partners, and Atomico Investments. Mayfield’s Allen Morgan said, “The separation between content, the audience, and the advertiser has now completely disintegrated”. Studios now have the ability to access and filter through more talent better than ever before, case in point, Crackle’s user generated web shows. The internet’s “fame machine” is getting better, and we’re all sure to benefit.” Deca.tv was founded by Chris Kimbell and Michael Wayne. They plan on using the capital to seek and launch new digital web properties. Deca.tv will be launching its first 3 projects soon.